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Thursday, February 25, 2010

A new television Advertisement campaign in Britain was launched to help teenagers recognize the severity of abuse as well as equip them with the know-how to find help. The advertisement is aimed at teenagers aged 13-18 depicting a girl of similar years being abused by her boyfriend.
The campaign hopes to counter the problem of abuse in relationships at a younger age as well as educate those who intend to be abusive or controlling in the consequences of doing so.

http://www.cypnow.co.uk/news/ByDiscipline/Social-Care/984067/Ad-campaign-targets-abuse-teenage-relationships




The campaign was launched with various forms of advertising complete with a dedicated website and school information packs. The campaign also includes an internet viral where users are allowed to interact with their 'perfect partner' in which the partner will eventually become abusive. This would effectively teach teenagers to reject and recognize abuse. The advertisements were based on a light research carried out by the charity organization, NSPCC. In the study, it was found that a quarter of girls aged 13 to 17 have experienced physical violence from their abusive boyfriends.





Personally, i was rather shocked by the data when i saw it, a quarter is an extremely large number especially in a large country such as Britain. It leads one to wonder if there are larger numbers of people being abused in other countries. Could this actually be caused by the break down of interpersonal communications? It may be true for all we know, the disagreement has to be evident though, in some cases of abusive relationships, the partners abused do not seek help and thus, remain in the abusive relationship for a longer period of time. Similarly, the abusive partners refuse to realize the error of their ways and continue to impose their will on their weaker partners.

Do you think both parties are needed to cooperate in order for the resolving of conflict to be functional?








Could Equity also be a reason for abusive relationships to occur? More often than not, the aggressive partner in abusive relationships hold a greater amount of power or authority compared to their more submissive counterparts. The weaker partner will end up having to rely on the stronger partner, this would also cause them to be afraid of terminating the relationship. I feel that this is especially so when one partner is often away at work, the amount of time spent together in a relationship is of as much importance as campaigns to resolve conflict.



What are your views?

Friday, February 5, 2010

Tendencies in perception from movies and anime


Japanese animation, more commonly known to us as Anime has made itself known to the better part of the population around the world. As a result, many of us find our curiousity piqued where japanese culture is concerned. Recently, even movies have been made based on various animes, some examples of such movies include Dragon Ball, Astro boy and Guyver. The result of making anime-based movies into box office hits is akin to plunging the western population into a deep facination of japanese culture.



As such, westerners begin forming their perceptions on japanese culture based on what they have seen in these movies and anime. Just as how Australians viewed japanese negatively based on past prejudices such as the World War II (Smith,E.). Many such misconceptions have also cropped up from people who view anime, for example, people believe that japan still has samurai and geishas. Some of the more outrageous ones include japanese having big,round eyes as portrayed in anime (Johnson, S.)



When I was first introduced to anime 7 years ago, embarrassing as it is, I made similar assumtions only to find myself horribly wrong about japanese culture. The age we view anime is also the age in which we form many assumptions based on what we perceive.These misconceptions of japanese culture could be potentially problematic. A scenario to consider would be bringing up some assumptions we have about japanese culture to a friend or business partner who happens to be japanese. What we perceive may not be what is right.



What are your views on the various misconceptions that stem from our tendencies of perception?