The campaign hopes to counter the problem of abuse in relationships at a younger age as well as educate those who intend to be abusive or controlling in the consequences of doing so.
http://www.cypnow.co.uk/news/ByDiscipline/Social-Care/984067/Ad-campaign-targets-abuse-teenage-relationships
The campaign was launched with various forms of advertising complete with a dedicated website and school information packs. The campaign also includes an internet viral where users are allowed to interact with their 'perfect partner' in which the partner will eventually become abusive. This would effectively teach teenagers to reject and recognize abuse. The advertisements were based on a light research carried out by the charity organization, NSPCC. In the study, it was found that a quarter of girls aged 13 to 17 have experienced physical violence from their abusive boyfriends.

Personally, i was rather shocked by the data when i saw it, a quarter is an extremely large number especially in a large country such as Britain. It leads one to wonder if there are larger numbers of people being abused in other countries. Could this actually be caused by the break down of interpersonal communications? It may be true for all we know, the disagreement has to be evident though, in some cases of abusive relationships, the partners abused do not seek help and thus, remain in the abusive relationship for a longer period of time. Similarly, the abusive partners refuse to realize the error of their ways and continue to impose their will on their weaker partners.
Do you think both parties are needed to cooperate in order for the resolving of conflict to be functional?

Could Equity also be a reason for abusive relationships to occur? More often than not, the aggressive partner in abusive relationships hold a greater amount of power or authority compared to their more submissive counterparts. The weaker partner will end up having to rely on the stronger partner, this would also cause them to be afraid of terminating the relationship. I feel that this is especially so when one partner is often away at work, the amount of time spent together in a relationship is of as much importance as campaigns to resolve conflict.
What are your views?

